01 · The operating system of the sports industry

SportBoxDigital®

A sports operating system in a single digital contour together with a mobile app, a marketplace, and a web platform — the four digital products united in the Sports Factory Group ecosystem, complete with every tool needed for monetization.

14interconnected domains
24/7access from any device
1digital data bank
Digital productthe SportBoxDigital® platform
fms — administrator home dashboard
Real interfaceshots from the system's demo environment

One base platform — any sport

SportBoxDigital® (SBD) is a key component of the sports ecosystem. The base platform is customized to the specifics of a particular sport and federation: regulations, entities, protocols, and statistics are tuned to the domain, while the core remains unified.

UAF FMS — football FBU version — basketball Other sports — on request
Product overview

Competitions, people, matches, and analytics — in a single digital loop

01

Competition management

Automatic calendars, standings, registrations, transfers, club and academy licensing.

02

Databases

Players, coaches, clubs, fans, agents, matches, tournaments, and sports infrastructure — in a single digital data bank.

03

Electronic protocol

Goals, cards, substitutions, and other match events are recorded in real time and instantly update every table and statistic.

02 · Digital ecosystem

Four products — one ecosystem

Sports Factory Group builds the full stack of digital tools for the sports industry: from the operational core to fan apps, e-commerce and digital presence.

One ecosystem — with built-in monetization

All four products are united into a coherent ecosystem with shared data, single sign-on and a complete toolset for turning audience into revenue streams.

Shared dataA single digital data bank for every subject of the sports industry: profiles, documents, transactions.
Single sign-onOne account for the platform, the app, the marketplace and the websites.
One brand — every channelA shared identity and consistent UX across all of the federation’s digital products.
Monetization tools
Tickets & merchandiseSelling tickets and official merchandise in the app and on the site.
Marketplace commissionsA commission model and hyper-targeted ad placements.
Digital sponsorship inventoryNative brand activations with measurable ROI.
Gamification & loyaltyPredictions, polls and loyalty points that keep the audience engaged.
Media & contentVideo streaming and AI content as digital assets.
Premium servicesSubscriptions and advanced capabilities for clubs and federations.
03 · SportBox App

All of sport — in a smartphone

A white-label app for federations, leagues and clubs: the showcase of the unified SportBox ecosystem with AI content, streaming and gamification.

Real-time match centreLive scores, video streams, fixtures and standings for every level of competition.
Five adaptive environmentsFan, athlete, coach, parent, referee — the interface adapts to the user’s role after smart verification.
AI content and mediaAI generates press releases, news and polls; live match streaming is supported.
GamificationMatch predictions, player-of-the-match voting and loyalty points in real time.
One-click e-commerceTickets, official merchandise and crypto payments — without leaving the app.
Sponsorship inventoryNative brand activations, role-based hyper-targeting and transparent ROI analytics in the admin panel.
04 · SportBox Marketplace

A next-generation marketplace

A full e-commerce ecosystem on headless API-first architecture: absolute design freedom, modularity and flawless scalability.

Absolute design freedomHeadless architecture separates logic from visuals: unique UI/UX, branded seller storefronts (Shop-in-Shop) and a bespoke customer journey.
Multi-merchant cartOrders from different sellers split automatically: separate payments and logistics per seller — one seamless checkout for the customer.
22+ micromodulesSmart search with synonyms, multi-level filters, multilingual and multi-currency support, guest checkout and a personal account.
AI in the admin panelGeneration of product descriptions and SEO meta tags, instant card localisation, voice input and an AI chat for operators.
Payments and logisticsWayForPay, LiqPay, Stripe, PayPal; Nova Poshta and Ukrposhta integrations with automatic shipping-label generation.
Marketing that sellsPromo codes and vouchers, Google Shopping feeds, 17+ ad placements and trigger-based email campaigns.
Storefront catalogue
Product page
Product page · media
GMV analytics
05 · SportBox Site

A digital presence for the entire sports community

A web platform for federations, leagues and regional associations: from the national portal to a network of local sites on a shared technology base.

One platform — countless sitesA centralised orchestrator creates and administers websites for leagues and regional associations using shared components.
DATA CentreIntegration with SportBoxDigital® via API: standings, fixtures, protocols and player profiles right on the site’s pages.
AI Landing BuilderNew pages from a text description — no developers, no separate development cycle.
Powerful admin panelNews, documents, structures, committees, partners, accreditations, SEO, translations — the full cycle in one environment.
Media hubPhoto and video galleries, banners, a file manager, categories and tags.
Part of the ecosystemCoherent interaction with the SportBoxDigital® platform, the app and the marketplace.
Standings
Player statistics
Home page
Photo album
Admin panel · news
Players
Platform editions

One core — different sports

SportBoxDigital® adapts to the regulations and processes of a specific federation. Below are the platform's current configurations.

Base platform

SportBoxDigital®

A universal core for the sports industry: registration of subjects and objects, competition regulations, protocols, roles, integrations, and analytics. The foundation for any federation.

Football · UAF

UAF FMS

Football Management System — the customization for the Ukrainian Association of Football: championships and cups, the player passport, FIFA Connect, solidarity payments, suspensions, live match protocols.

Basketball · FBU

SportBoxDigital® for the FBU

A customization for the Basketball Federation of Ukraine: the platform is tuned to the specifics of basketball — its own regulations, statistics, protocols, and tournament logic.

Further on this page, functionality is shown through the example of the UAF FMS football configuration — based on the full video demonstration of the system (38 min 19 s) in a test environment.

06 · Customization in action

SBD for the Basketball Federation of Ukraine

The same SportBoxDigital® core — different sports logic: basketball leagues and categories, team rosters, player profiles, duplicate control, and payments. Real shots from the FBU production environment.

Competition participants and payments
Duplicate control and merging
Team profile
Financial loop

Payments are generated automatically

The platform itself creates any required payments under the competition rules — the club simply selects the items and pays online. Every payment is linked to a registration, a player, or a decision.

Registration fees Competition entry fees Refereeing fees Fines Any other payment types
Pay online: Visa · Mastercard · Apple Pay · Google Pay — payment history is stored in the system
07 · Functional map · UAF FMS

System modules

The information architecture mirrors the main menu of the football configuration. Switch between sections — each one shows its essence, key capabilities, and a real interface shot.

Tournaments: the electronic regulations

Creating a tournament means filling in its electronic regulations. The system remembers the competition rules and enforces them automatically from then on.

Types: championship, cup; professional, amateur, youth, student, veterans, futsal
Automatic calendar by scheme: mirrored, classic, mirrored-reverse
Standings sorting: head-to-head, goal difference, away goals, fair-play coefficient
Suspensions: yellow cards, carry-over between tournaments, teams, and seasons
Promotion/relegation between leagues, play-offs, substitution and foreign-player limits
Contract requirement, minimum squad for a valid protocol, duration and number of periods
A season in the system

How it works

The journey of a tournament from creation to automatic standings — five steps.

01

Create the tournament

Electronic regulations: type, season, league, participants, points, suspensions, periods, promotion/relegation.

02

Register the participants

Teams with stadiums and fines, then player registrations with contracts and registration sheets in PDF.

03

Get the calendar

The system builds rounds and matchdays by the chosen scheme. Appoint referees — they will be notified in the app.

04

Run the match

Line-up building, real-time live events, technical protocol. The official protocol — as a single PDF.

05

Count nothing

Standings, scorers, suspensions, and statistics update automatically — in the FMS, on the website, in the app, in the API.

08 · Capabilities

Ten capabilities
covering the entire cycle

From participant registration to nationwide scaling — every block of the platform is detailed below. Click to learn more.

Boundless growth

Unlimited expansion: as many modules as you need

SportBoxDigital®'s component architecture allows adding new modules in any number without rebuilding the system. The platform grows together with the federation's needs — coming soon on the roadmap:

Coming soon

Club licensing & academy certification

Document submission, criteria checks, committee decisions, and licence statuses — fully electronic.

Coming soon

Education module

Courses and programs for coaches, referees, and managers: training, certification, qualification tracking.

Coming soon

Domestic transfers module

A complete digital loop for in-country transfers: requests, confirmations, compensations, and document flow.

Match day

From the protocol on the field —
to data in the cloud

The match is over — and the system has already updated the standings, player statistics, referee ratings, and management reports. No paper, no duplicates, no manual entry.

  • Real-time results
  • Automatic standings
  • Instant reports for management
match centre · live
09 · Analytics

Historical, statistical, and analytical dashboards

The platform's single data bank makes it possible to build countless dashboards: registrations, competition activity, participant structure, finances, disciplinary indicators — for any period and in any dimension. Below are interactive samples: hover over the elements and switch configurations.

Registered participants by season

Total unique profiles, thousands · historical trend
SportBoxDigital® · UAF FMS · Registered participants by seasonSelect a value. Use ← → to move between points; Home and End select the first and last.2021/22: 38.2 k profiles38.22021/222022/23: 41.5 k profiles41.52022/232023/24: 47.1 k profiles47.12023/242024/25: 52.8 k profiles52.82024/252025/26: 58.4 k profiles58.42025/26

Select a value. Use ← → to move between points; Home and End select the first and last.

SportBoxDigital® · UAF FMS · Registered participants by season
SeasonValue · k profiles
2021/2238.2 k profiles
2022/2341.5 k profiles
2023/2447.1 k profiles
2024/2552.8 k profiles
2025/2658.4 k profiles

Participant structure

Distribution of active profiles by role
SportBoxDigital® · UAF FMS · Participant structureSelect a value. Use ← → to move between points; Home and End select the first and last.Players: 68%Coaches: 12%Officials: 9%Referees: 6%Other roles: 5%

Select a value. Use ← → to move between points; Home and End select the first and last.

SportBoxDigital® · UAF FMS · Participant structure
RoleValue · %
Players68%
Coaches12%
Officials9%
Referees6%
Other roles5%

Matches over the season

Matches played by month, September — May
SportBoxDigital® · UAF FMS · Matches over the seasonSelect a value. Use ← → to move between points; Home and End select the first and last.Sep: 820 matchesSepOct: 960 matchesOctNov: 890 matchesNovDec: 540 matchesDecJan: 720 matchesJanFeb: 980 matchesFebMar: 1,020 matchesMarApr: 940 matchesAprMay: 860 matchesMay

Select a value. Use ← → to move between points; Home and End select the first and last.

SportBoxDigital® · UAF FMS · Matches over the season
PeriodValue · matches
Sep820 matches
Oct960 matches
Nov890 matches
Dec540 matches
Jan720 matches
Feb980 matches
Mar1,020 matches
Apr940 matches
May860 matches

The samples are built on illustrative data to demonstrate the interactive dashboard format; real reports are generated from the platform's operational database.

10 · Platform passport

Engineering you
can trust

SportBoxDigital® is built on a proven enterprise stack: a stable backend, reliable data storage, and a fast adaptive frontend.

ProductSportBoxDigital®
DeveloperSports Factory Group
ClassOperating system of the sports industry
Architecture14 interconnected domains
BackendEnterprise Java · Java 11 LTS · REST
DatabasePostgreSQL
FilesServer + backups in Amazon S3
FrontendSPA · Chrome / Safari / Firefox / Opera
ClientsWeb · Desktop · Android · iOS
BackupsDaily
BACKEND

Enterprise Java

Server logic on Java 11 LTS with a REST architecture — stability and long-term support.

DATA

PostgreSQL + S3

Structured data in PostgreSQL, files on the server with backups in Amazon S3, daily backups.

FRONTEND

Fast SPA

A single-page application with an adaptive interface for all modern browsers and devices.

SCALE

REST API

An open API for web, desktop, and mobile applications — the platform scales together with the federation.

11 · Competitive advantages

SportBoxDigital® advantages over global solutions

A generalized positioning against the leading classes of market solutions — across an expanded set of parameters, based on open public sources (October 2026).

↔ Scroll the table horizontally to see all columns

ParameterSportBoxDigital®Sports Factory GroupOur productSpecialized systemssingle-sportGeneral-purpose SaaS platformssubscriptionVertical solutionsclosed ecosystems
Solution class
An operating system for the sports industry: one core + per-sport customizations
Specialized systems for a single sport
General-purpose SaaS platforms for sports organisations
Closed solutions for one sports vertical
Sports coverage
✓Any sport on one core; live editions: football (UAF) and basketball (FBU)
–Usually a single sport
~Several sports within standard templates
–One sport
Ecosystem integrity
✓Platform + mobile app + marketplace + web platform
–A single isolated product
~A platform with optional modules
–One product for a single task
Monetization tools
✓Tickets, merchandise, marketplace commissions, sponsorship inventory, gamification, media, premium services
~Limited commercial tooling
~Subscription payments, third-party integrations
–Usually absent
Registration of subjects & objects
✓Players, coaches, referees, clubs, venues — one data bank
✓Full participant registration within one sport
✓Participants, teams, membership
~Basic participant profiles
Competition management
✓Regulations, calendar, draws, e-protocols, automatic standings
✓Full competition lifecycle as the core module
✓Leagues and tournaments
✓Competition tools of their vertical
Electronic entries & transfers
✓E-entries, player transfers, workflows
✓Transfer processes within the sport
~Participant entries
~Basic entries
Automated payments
✓Built in: entries, fees, auto-charges — no third-party services
–Usually not a core feature
✓Via third-party payment gateways
–Not available
Refereeing & discipline
✓Appointments, reports, referee ratings
✓Referee modules and disciplinary workflows
✓Officials' appointments
~Basic
Analytics & dashboards
✓Unlimited dashboards on a single data bank
~Reports and data export
✓Dashboards and reports
~Statistics of a single vertical
Audience-facing mobile app
✓A white-label app with a match centre, gamification and e-commerce
~Optional fan-facing mobile modules
~Standard mobile apps
✓Media apps of their own ecosystem
API & integrations
✓Open API, federation-specific integrations
✓Industry data-exchange standards
✓APIs and website builders
~Mostly within their own ecosystem
Multilingual
~UA · EN · ES interface and subtitles; localization is growing
✓Dozens of interface languages
✓Multilingual platforms
✓Multilingual interfaces
Federation-level customization
✓Deep: regulations, processes, unlimited modules
~Single version for all clients — configuration only
~Configuration within SaaS templates
–Standard for everyone
Time-to-launch for new modules
✓Component architecture: new modules without rebuilding the system
~Vendor roadmap
~Within platform updates
–Vendor-dependent
Pricing model
✓Project-based license; the platform is owned by Sports Factory Group
~Commercial B2B licenses
~SaaS subscription
~Mixed models
Deployment scale
~UAF (football) and FBU (basketball) — Ukraine; scaling to new federations
✓Dozens of national associations worldwide
✓Hundreds of organisations in many countries
✓Global coverage of their vertical
✓ — full-featured · ~ — partial / basic · – — not available Assessments are generalized from open public materials of leading market solutions. As of October 2026.
01A coherent ecosystem

Four products in a single contour — from the operational core to the app, the marketplace and the websites.

02Monetization built in

Tickets, merchandise, commissions, sponsorship inventory and premium services — out of the box.

03Deep customization

The platform adapts to federation regulations, not the other way round.

04Unlimited growth

New modules and dashboards in any number, with no system rebuild.

12 · Demonstration

What the system looks like in action

The full 38-minute recording of the UAF FMS demonstration in a test environment — watch it right here with English subtitles. Below is a map of nine key chapters: click a chapter and the video will jump to the right moment.

Download video
The chapters below are synchronized with the video: clicking a chapter both expands its description and rewinds the player to the start of that fragment. English subtitles are enabled by default; Ukrainian and Spanish are available in the player settings.

More screens from the demonstration

Profile, theme and language settings
Player registry
13 · Questions

Frequently asked questions

Contact

Have a digitalization challenge?
Let's advance the sports industry together.

Tell us about your federation, league, or club — we will tailor the SportBoxDigital® configuration to your processes.